Wound Care in Israel: New research report available at Fast Market Research

Wound care products are seen as a necessity in households and so benefit from constant demand. This category is generally saturated and so growth rates are unlikely to change as there is no reason to suspect that individuals will need first aid any less in the future.

Competitive Landscape

Chemipal Ltd continued to lead wound care in 2014 with a 29% share of value sales, up half a percentage point on the previous year. This position is primarily on account of its Nexcare brand. Private label wound care products, however, are often allocated more shelf space than the leading brand. Despite this, Nexcare held a 27% value share in 2014 in comparison with private label’s 14%. Nexcare's high value share is due to a consumer belief that the brand is superior in quality to other brands and is attractive to children thanks to its colourful illustrations.

Industry Prospects

The wound care category is stable and is expected to remain so. While price-sensitivity will drive down the category’s value over the forecast period, new pack designs intended to attract younger consumers and new innovative products will help drive up value sales.

Full Report Details at
- http://www.fastmr.com/prod/977615_wound_care_in_israel.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Israel?
* What are the major brands in Israel?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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