Newly released market study: Noodles in Ukraine

Economical consumption was the key trend in 2014 for noodles, with increasing share of lower priced brands and products. In the unstable economic conditions, the purchasing power of the majority of consumers in Ukraine decreased, while unit prices increased due to the weakness of the national currency. As a result, consumers had less disposable income to spend. As noodles is not considered essential by the majority of Ukrainians, consumers reduced their spending on the category.

Competitive Landscape

Technocom TOV led noodles in Ukraine in 2014. The distribution of its Mivina brand reached a high percentage on the shelves of supermarkets and independent small grocers, expanding its sales among all classes and even International Airlines of Ukraine offers Mivina on their airlines.

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Industry Prospects

Stagnation is expected for noodles over the forecast period. This is mostly due to strong competition from pasta and increasing health concerns will limit sales over the forecast period. Flat performance of noodles during the forecast period is expected to be in line with the gradual recovery of the Ukrainian economy in the long-term.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Noodles in Ukraine?
* What are the major brands in Ukraine?
* Are consumers in emerging markets moving from unpackaged to packaged noodles?
* As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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