Wipes in Belgium - New Market Research Report

From: Fast Market Research, Inc.
Published: Sun Apr 19 2015

The performance of wipes in Belgium was highly polarised in 2014. On the one hand, home care wipes and floor cleaning systems registered a very negative performance, with sales dragged down by consumer trends which favour sales of home care products in various different formats, predominantly surface care products in trigger spray packaging. On the other hand, amidst the slight recovery in terms of disposable income, cosmetic wipes managed to post solid growth.

Competitive Landscape

Procter & Gamble remained the leading player in wipes in Belgian during 2014 with a 34% value share, placing it far ahead of second-placed Beiersdorf within an 8% value share and several private label players. Procter & Gamble’s leadership in wipes can be attributed mainly to its very wide portfolio of brands in different categories, including Swiffer in home care wipes and floor cleaning systems, Pampers in baby wipes and Mr Propre in impregnated wet wipes.

Full Report Details at
- http://www.fastmr.com/prod/981255_wipes_in_belgium.aspx?afid=301

Industry Prospects

Wipes is expected to increase in value by 1% in constant 2014 terms over the course of the entire forecast period. Current trends in the category are likely to continue building over the next five years, with cosmetic wipes and baby wipes likely to be able to continue registering positive volume and value growth. Home care wipes and floor cleaning systems, meanwhile, is likely to continue suffering from the high levels of competition coming from substitute products in home care categories such as surface care and toilet care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Belgium market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Belgium?
* What are the major brands in Belgium?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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