New Healthcare research report from Euromonitor International is now available from Fast Market Research
[ClickPress, Sun Apr 19 2015] Stress symptoms are remarkably affecting the local populationís health as the pace of modern life is become faster and more demanding. Consequently, muscle relaxants (which are also demanded for their sleeping properties) are becoming irreplaceable items amongst an increasing base of consumers, for which insomnia, strains, sprains, back pain and tense neck muscles are so commonplace that it has become a way of life. For this and other common conditions, combination products with analgesic, anti-inflammatory, neurotropic and other desirable properties, continue to drive sales.
Novartis and Bayer remain the leading players in analgesics in 2014, with a 15% and 12% share of retail value sales in 2014 (after generics) thanks to the top-of-mind position of the flagship brands Bayer Aspirin Dorival, Aleve and Cataflam and Voltaren. Besides being broadly offered (in most grocery retailers and pharmacies), these products are commonly available for different consumer segments (paediatric) and formats (Voltaren gel). Mepha Pharma SA and GlaxoSmithKline de Costa Rica ranked third with a 6% share thanks to the reference brand Panadol (acetaminophen), which is highly demanded as an effective multi-symptom systemic analgesic in Costa Rica (due to its affordable unit prices and different presentations), and Berifen, which has managed to achieve a top-of-mind brand positioning amongst certain Diclofenac consumers (due to its anti-inflammatory properties that aid chronic and degenerative conditions such as arthritis).
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Manufacturers are anticipated to keep innovating through combination products in order to diminish negative side effects, improve long-term effectiveness (more powerful pain killers) and greater convenience (in terms of delivery formats, packaging and dose). Frenetic lifestyles might keep representing one of the main reasons for locals to adopt pain relief and anti-inflammatory products over the coming years.
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
The Analgesics in Costa Rica market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
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