Soup in Kazakhstan - New Report Available

Soup saw 1% growth in volume terms in 2014, standing at just over 3,000 tonnes. The reason was that packaged soup was not highly popular and did not gain much loyalty among consumers. In Kazakhstan consumers, especially people aged 35 and over, used to cook traditional homemade soups, assumed to be healthy and containing fresh vegetables. Consequently soup was developing in Kazakhstan. However, by 2014 consumers started to recognise the benefits of packaged soups such as convenience, time-saving attributes and affordability. The accelerating pace of life contributed to increased demand for packaged soup in Kazakhstan. Soup was also attractive due to its low calorie content.

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Competitive Landscape

Nestlé SA was the leading company with a 17% value share in 2014. Another leading company in soup was Europe Foods GB CJSC with a 12% share. Both companies are known as high quality manufacturers, offering different soup flavours at affordable prices.

Industry Prospects

Soup is expected to see a value -1% constant value CAGR over the forecast period, while volume will see a positive 1% CAGR. Among the reasons is that consumers in Kazakhstan are very used to eating homemade soup, so players will have to offer really good prices for packaged soup to attract them.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Soup in Kazakhstan?
* What are the major brands in Kazakhstan?
* Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
* Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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