New Report Available: Incontinence in Sweden

Growth of incontinence is driven by the ageing Swedish population. This is supporting a natural increase in volume demand for incontinence in the country.

Competitive Landscape

SCA Hygiene Products was the clear leader with a value sales share of 87% in 2014. The company dominated sales throughout the review period and is the NBO of the Tena brand. Tena is the flagship of SCA’s efforts to shape the development of the incontinence category through an emphasis on taboo-breaking and eroding the stigma associated with incontinence. Tena’s marketing seeks to highlight the common, everyday nature of incontinence and, largely through digital media, building an emotional attachment between consumers and brand by providing intimate information and an environment for anonymous discussion. Tena’s constant product innovation also enhances its efforts to achieve an everyday positioning by focusing on fitting its use for modern lifestyles, including increasing discretion.

Full Report Details at
- http://www.fastmr.com/prod/978272_incontinence_in_sweden.aspx?afid=301

Industry Prospects

As noted in 2014, the ageing of the Swedish population is the key driver of volume sales growth and this will remain true over the forecast period. Increasing consumer awareness and greater societal acceptance represent vehicles for further value and volume sales growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Sweden?
* What are the major brands in Sweden?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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