"Alcoholic Drinks Packaging in Japan" Published

The consumption of alcoholic drinks in Japan performed strongly during the first quarter of 2014, thanks to large last-minute shopping sprees ahead of the tax hike. Consumers in Japan boosted their consumption of alcoholic drinks prior to the country’s consumption tax hike on 1 April 2014, when VAT (value-added tax) increased from 5% to 8%. After the tax hike, total volume sales of alcoholic drinks faced an inevitable drop in sales. In addition to the VAT increase, bad weather in summer kept consumers at home.

Industry Prospects

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A marginal total unit volume CAGR is projected for alcoholic drinks packaging over the forecast period. The decrease in Japan’s population, coupled with the ageing demographic trend, is expected to continue pushing down total volume sales of alcoholic drinks. The tendency of young adults not to drink alcohol as much as previous generations will also impact negatively on total volume sales of alcoholic drinks over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the total unit volume of alcoholic drinks packaging in Japan?
* What are the major alcoholic drinks pack types in Japan?
* Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
* How is the market for returnable glass and PET bottles developing in Japan?
* Has the recession benefited metal beverage cans over glass bottles?
* What are the most dynamic pack types within alcoholic drinks?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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