New Market Research Report: Polishes in Canada

Polishes registered modest growth of 1% in 2014 as it experienced the competitive pressures of substitute products in surface care in floor and metal polishes. Polishes are something off a specialised product, and it is difficult to stimulate usage or purchasing frequency, leaving the category to move forward on the basis of macro factors, such as population growth or changes in cleaning habits. Performance remained steady throughout the review period as retail sales maintained the status quo.

Competitive Landscape

Kiwi led in polishes with a 45% value share in 2014 through its strength in shoe polishes. Shoe polish accounted for 56% of overall category value in 2014, supporting the leading position held by Kiwi, which held an 80% share in shoe polish. The company’s products are widely distributed through leading retail mass and hypermarket channels as well as being present in most speciality footwear retail and shoe repair stores. Kiwi is synonymous with shoe care and shoe polish in Canada, with the brand being well established and boasting a high level of awareness among consumers.

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Industry Prospects

Polishes is expected to post modest growth over the forecast period with a CAGR of 2% in value sales at constant 2014 prices, driven by shoe polish. The category is not anticipated to post significant development or innovation, particularly with the shift in cleaning habits to surface cleaning products and the changes in household construction.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Canada market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Canada?
* What are the major brands in Canada?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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