Large Cooking Appliances in Romania - New Study Released

From: Fast Market Research, Inc.
Published: Mon Apr 20 2015


The large cooking appliances segment has not reached a turning point in 2013 or 2014, unlike other large home appliances, and continued to decline by 4% in volume terms in 2014, due to the prolonged replacement cycle of cooking appliances and the lack of clearly more energy-efficient cooking appliances that would urge consumers to replace their older ones as in the case of refrigeration appliances or home laundry appliances. Innovation activity in this segment is less intense compared to home laundry appliances or refrigeration appliances, which contributed to the weaker performance in 2014.

Competitive Landscape

The leading player in major appliances was SC Arctic with the Arctic and Beko brands, accounting for 31% volume share in 2014. SC Arctic was in a particularly strong position in built-in cooker hoods with 44% volume share and cookers with 36% volume share. The lower price positioning of the company’s two brands was the major factor behind their competiveness compared to other brands.

Full Report Details at
- http://www.fastmr.com/prod/981003_large_cooking_appliances_in_romania.aspx?afid=301

Industry Prospects

Large cooking appliances is expected to increase by volume at a CAGR of 2% over the forecast period, rising to 289,100 units by 2019. Value sales, meanwhile, are also expected to continue to increase by a CAGR of 5% at constant 2014 prices to reach RON412 million by 2019. Replacement purchases for broken or older large cooking appliances are set to generate growth during the forecast period. The foreseen recovery of the Romanian housing market is also expected to drive volume growth over the forecast period. Promotional offers from manufacturers and retailers should further help to stimulate demand for large cooking appliances during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

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You may also be interested in these related reports:

- Large Cooking Appliances in Germany
- Large Cooking Appliances in Hong Kong, China
- Large Cooking Appliances in Colombia
- Large Cooking Appliances in Japan
- Large Cooking Appliances in Singapore

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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