Sugar Confectionery in Ukraine - New Study Released

As the economic situation in Ukraine deteriorates, consumer purchasing powers are decreasing, forcing many people to reconsider their purchasing behaviour. In line with this, many consumers started cutting off all non-essential expenditure, such as that on sugar confectionery. Furthermore, the strong trend towards health and wellness in the country is additionally pushing down demand for many products that are considered to be unhealthy.

Competitive Landscape

Roshen Kondyterska Korporatsia is the leading producer of sugar confectionery and in 2014 commanded a value share of 45%. The popularity of its Roshen umbrella brands contributed to the high share and number one ranking as they have a presence in all categories except medicated confectionery. The company managed to build strong distribution through various types of stores, such as supermarkets, hypermarkets, independent small grocers, and food and drink stores, as well as developing its own store chain. The reasonable price of its products also contributed to their unfailing popularity. The company does not advertise its products through large-scale above-the-line campaigns, but this is also the norm for most companies within sugar confectionery.

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Industry Prospects

Sugar confectionery is expected to grow at a CAGR of 1% at constant 2014 prices over the forecast period, while volume sales are set to decline at a CAGR of 2%. The expected performance in value terms is better than that registered over the review period, while the expected performance in volume terms is slightly worse. Sales will be supported by rising demand for quality and added-value products that are reasonably priced over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sugar confectionery in Ukraine?

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