Nappies/Diapers/Pants in Peru - New Market Study Published

Socioeconomic trends continue to impact nappies/diapers/pants in Peru. According to Euromonitor International’s estimates, the birth rate fell from 21 births per thousand people in 2009 to 19 in 2014. The average number of children per household dropped from 1.5 in 2009 to 1.4 in 2014, while the fertility rate (children born per female) declined from 2.5 to 2.4 over the same period. The combination of these socioeconomic trends means that parents are spending more on products to take care of their babies, among them, nappies/diapers/pants products. This is because some parents are trading up to sophisticated products, while others are changing their babies’ diapers more often, in an effort to provide better care to their offspring. As a result, nappies/diapers/pants posted a 5% growth in current value terms in 2014. Growth was lower than that registered in 2013, as the modest economic growth determined that some consumers opted to trade down to more affordable brands.

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Competitive Landscape

Multinational Kimberly-Clark del Perú SA was the clear leader, with a 54% value share in 2014. Multinational Procter & Gamble Perú SRL ranked in second position, with a 29% value share thanks to its Pampers brand. Both companies have high-profile brands perceived as offering excellent quality, and rely on constant mass media advertising and frequent product innovation to maintain consumer interest.

Industry Prospects

Nappies/diapers/pants will achieve a CAGR of 3% at constant 2014 prices over the forecast period, which is below the growth experienced during the review period. This performance can be explained by both declining birth rates and the fact that nappies/diapers are approaching maturity, therefore growth will be slower. Nevertheless, rising disposable incomes will help consumers increasingly demand added-value products that last longer and take care of babies’ skin.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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