Analgesics in Turkey - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Apr 20 2015

Adult aspirin, paediatric aspirin, and topical analgesics/anaesthetics are the only categories that fall under Euromonitor International’s OTC definition. Due to the lack of an OTC regulation, most of the products that fall under analgesics are prescription products at the end of the review period. Thus, only a limited number of products are OTC. Nevertheless, despite the increasing governmental preventive measures, it is still possible to purchase nearly all products within analgesics without a prescription.

Competitive Landscape

Bayer Türk Kimya Sanayi Ltd Sti continues to lead analgesics with a 67% value share in 2014. Since the switch of the company’s Aspirin brand from Rx to OTC in 2013, the company has been leading the category. Bayer’s Aspirin is enjoying high levels of consumer awareness and it is used for relieving diverse symptoms, such as headaches and other body aches. Also, Aspirin is widely used as a blood thinner for cardiovascular health.

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Industry Prospects

The increasing health awareness among the Turkish population, rising urbanisation and increasing sports-related activities, due to the increasing health and wellness trend, are expected to positively affect the forecast growth of analgesics. Hectic lifestyles in urban areas and high levels of air pollution are predicted to increase the incidence of headaches which will further increase the demand for analgesics. Increasing popularity of sport-related activities is expected to increase the incidence of sports injuries which will increase the consumption of topical analgesics.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Turkey?
* What are the major brands in Turkey?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

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