"Singapore Consumer Electronics Report Q2 2015" is now available at Fast Market Research

In terms of spending growth Singapore has one of the weaker outlooks in APAC as a result of the maturity of the market. There is high penetration of desktops, notebooks, digital cameras and flat-screen TVs, as well as for new device categories such as smartphones and tablets, meaning the Singapore market has passed through the period of strongest growth associated with rapidly rising penetration . There is upside potential if wearable computing devices prove mass market appeal in Singapore, or if uptake of Ultra-HD TV sets exceeds our expectation for it to be a high-income niche product. However the market will continue to be lucrative for vendors, with high levels of spending per capita a feature of the market due to high incomes, a strong economic outlook, consumer demand for the latest devices and short replacement cycles.

Full Report Details at
- http://www.fastmr.com/prod/980285_singapore_consumer_electronics_report_q2_2015.aspx?afid=301

Headline Expenditure Projections

Computer Hardware Sales: USD2.03bn in 2014 to USD2.01bn in 2015, -1.0% in US dollar terms. The decline in tablet volumes, combined with a mature desktop and notebook market mean value growth opportunities are limited but the market will remain lucrative in per capita spending terms.

AV Sales: USD748mn in 2014 to USD735mn in 2015, -1.7% in US dollar terms. The TV market is mature and price erosion will drag on value growth, but we expect the digital camera market will begin to stabilise from 2015, enabling a slower rate of contraction than in 2014.

Handset Sales: USD831mn in 2014 to USD855mn in 2015, +2.9% in US dollar terms. We believe the handset market has reached a plateau with smartphone penetration of 75% at YE14 and growth will underperform the majority of the APAC region 2015-2019.

Key Trends & Developments

The launch of Apple's iPhone 6 and 6Plus was an important development for the US vendor in markets such as Singapore. Apple devices have proved popular with Singapore's affluent and fashion conscious consumer base, but its core user group was saturated and there were...

The Singapore Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Singapore.

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