Market Report, "NRT Smoking Cessation Aids in the Czech Republic", published

Current value sales of NRT smoking cessation aids grew by 5% in 2014, which was slightly higher than the growth in the previous year. Sales were driven by rising demand for these products as still more Czechs wished and tried to quit smoking at the end of the review period. However, the relatively high price of NRT smoking cessation aids represents a certain disincentive for stronger demand for these products as Czechs are strongly price sensitive and many of them are unwilling to pay relatively high amounts for help with smoking cessation. As a result, NRT smoking cessation aids remained a relatively small product category with sales of CZK89 million, which represented only 1% of overall OTC value sales in 2014.

Competitive Landscape

There is relatively weak competition within NRT smoking cessation aids in the Czech Republic as only two players are present. These include strong multinationals, namely Johnson & Johnson with brand Nicorette and GlaxoSmithKline with brand Niquitin in 2014.

Full Report Details at
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Industry Prospects

NRT smoking cessation aids is predicted to achieve growth of 9% in value sales at constant 2014 prices over the forecast period, which is a faster pace than the growth seen over the review period. Besides the fact that Czechs will increasingly strive to quit smoking, sales will be driven also by higher willingness of consumers to spend money due to the better economic situation and rising disposable incomes over the forecast period. NRT smoking cessation aids sales are expected to reach CZK97 million (in value at constant 2014 prices) by 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

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