"Air Care in Norway" is now available at Fast Market Research

Air care in Norway continued with strong growth in 2014, with positive performances recorded by all categories. With a range of products available in several different categories within air care, it is this very diversification that kept consumers interested. A good example of this was the development of candle air fresheners, which are providing consumers with a level of comfort and homeliness in addition to freshening up the smell of the rooms in which they are placed. Other product categories were kept fresh with the steady introduction of new fragrances, which appealed to consumers in Norway and sustaining the impressive growth of air care.

Competitive Landscape

SC Johnson Norway was the clear leader of air care in Norway with an overall value share of 76% in 2014. This was entirely driven by the success of the Glade brand, which is prominent across all categories in air care, particularly the larger ones such as spray/aerosol air fresheners and gel air fresheners where it held respective value shares of 73% and 72%.

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Industry Prospects

The positive response of consumers to automatic sprays that are triggered by sensors suggests that this is an area where much innovation will be focused on over the forecast period. These products are attractive to consumers, first and foremost because they preserve the life of air fresheners, reducing replacement or refill time. In addition, many Norwegian consumers take pride in being environmentally aware and these products fit in to this way of life as they are designed around a reduction in emissions. It is expected that much of the solid growth expected for air care over the forecast period will be driven by similar products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Norway?
* What are the major brands in Norway?

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