Market Report, "Tea in India", published

From: Fast Market Research, Inc.
Published: Wed Apr 22 2015

Health awareness and changing lifestyles continued to push people toward packaged tea across India. In addition, the wide availability of various tea brands at different price points and in different retail formats continued to make packaged tea more affordable and easily available. Packaged tea therefore recorded consistent value and volume growth in 2014.

Competitive Landscape

Hindustan Unilever Ltd maintains lead with a value share of 31% in 2014. The company’s strong distribution network and wide portfolio of brands helped it to maintain leadership. In addition, the company continued to add higher priced variants and flavoured tea variants under its brands Taj Mahal and Lipton.

Industry Prospects

Manufacturers will continue to introduce premium tea variants with more health claims such as weight loss and building immunity over the forecast period. This will help manufacturers to increase the perceived value of products and hence charge premium prices. The working population in particular already started buying tea variants such as immunity tea to drink in their office. They will continue to look for brands such as Red Label Natural Care which is claimed to lead to many health benefits.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in India?
* What are the major brands in India?
* Is loose leaf tea available in India?
* Is there a shift from unpackaged to packaged tea in India?
* Is there a market for tea pods in India?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in India?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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You may also be interested in these related reports:

- Tea Markets in the World to 2019 - Market Size, Development, and Forecasts
- Tea in Germany
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- RTD Tea in China

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