Market Report, "Sports Nutrition in Costa Rica", published

From: Fast Market Research, Inc.
Published: Wed Apr 22 2015

Different combined factors are currently impacting the performance of sports nutrition products in Costa Rica, the increasing sports participation being one of the key sales drivers in 2014. Over the past decade, locals have showed a significant interest in sport to improve their health and fitness, and over the past two years, an important base of such people is becoming athletes or competing in tournaments. As a result, sports nutrition products keep opening room to grow within the local market, which is also facing a further development of gyms, coaches, sports nutritionists, disciplines (zumba, cross fit), sport nutrition stores (GNC, specialised boutiques, gym located stores). Besides, the increasing availability of segmented and advanced formulations, information (internet, chats, informative advertising, informed sales personnel) and informal advertising (due to the increasing base of loyal customers and successful experiences) is making a broader base of consumers (with different needs) adopt these products.

Full Report Details at

Competitive Landscape

GNC and Boutique El Gimnasio Costa Rica continued to lead sports nutrition in 2014, accounting for 43% and 34% of value sales, respectively. GNC has managed to consolidate a leading position through its growing number of retailers throughout the country. The company keeps benefiting from its modern facilities, personalised customer service, special promotions (GNC gold card) and increasing sports nutrition product portfolio that can be conveniently supplemented with other GNC products (multivitamins, dietary supplements, herbal/traditional products, weight management products and even super foods). Boutique el Gimnasio has benefited from its loyal base of local consumers, and a wide product portfolio of products, from proteins to vitamins/dietary supplements to weight management products, making use of recognised imported brands.

Industry Prospects

Forecast trends might be related to further levels of segmentation, in terms of gender, activity level and desired performance, however natural products able to combine health, performance, flavour and accessible prices are anticipated to see the most dynamic performance over the forecast period. As a result of the ongoing changing scenario of product registration, locals will have the opportunity to access a broader base of innovative products, which might attract new consumer segments and positively impact growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Costa Rica with research from Euromonitor's team of in-country analysts.

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