Microwaves in the Czech Republic - New Market Report

The performance of microwaves was negatively affected by high possession rates in Czech households as the category could benefit only from replacement purchases. Besides, consumers tend to eat more in foodservice outlets and use microwaves at home less, which did not have a positive effect on sales as well. Therefore, microwaves saw a 1% volume sales decline in 2014.

Competitive Landscape

Two strong international operators were at the top of the microwaves category in 2014, Whirlpool CR sro with 21% volume share and Electrolux CR sro with 20% volume share. Both companies benefited from their strong brands which were well known by Czech consumers thanks to previous strong marketing activities. However, Electrolux CR sro saw the biggest volume sales increase of one percentage point in 2014 as the company brought innovative built-in microwaves on the market in 2013, which gained popularity in 2014.

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Industry Prospects

The outlook for microwaves is not expected to significantly differ from the current situation. There will not be high growth potential in this category due to high possession rates. Microwaves will mostly benefit from the replacement cycle and improvement of the economic situation in the country. However, the category is expected to witness volume and value sales stagnation over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Czech Republic?
* What are the major brands in Czech Republic?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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