New Study: Air Care in Morocco

Air care in Morocco grew at 5% in volume terms and 8% in value terms in 2014. Nonetheless, the performance of the category is widely dependent on cultural habits. Hospitality and entertaining guests at home remained the main growth drivers to sales of these products in Morocco. In 2014, many innovative products were launched, like anti-bin odour and anti-fridge odour air care products, contributing slightly to the sales of air care in Morocco.

Competitive Landscape

Distribution & Marketing Morocco SA maintained its leading position in air care with a 26% value share in 2014. The group is chiefly benefiting from its strong cross-category presence of the brand Brise, present in electric air fresheners, gel air fresheners, liquid air fresheners, standard spray fresheners and aerosol fresheners. The group is also adopting a strong distribution strategy following the strong expansion of modern retail stores in Morocco.

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Industry Prospects

Air care is expected to post a strong value CAGR of 5% at constant 2014 prices, and a volume CAGR of 6%, over the forecast period. This growth will be mainly driven by new key launches and innovation across all different air care categories. The rising disposable income will also allow Moroccan consumers to allocate a small portion of their income to spend on such products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Morocco?
* What are the major brands in Morocco?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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