"Wound Care in Bosnia-Herzegovina" is now available at Fast Market Research

Euromonitor International has recorded new formats targeting specific consumer segments being introduced in wound care in Bosnia-Herzegovina, ie Vliwaktiv by Lohmann & Rauscher, adhesive gauze with carbon and silver molecules for faster healing and antibacterial properties, particularly targeting people with bedsores and other wounds difficult to heal. Such products are increasingly specific in targeting of consumer segments, are not widely advertised (typically being recommended by doctors) and do not have a major effect on overall performance of wound care, which is dominated by standard product formats – sticking plasters for minor cuts, standard gauze, compresses and tape.

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Competitive Landscape

Domestic manufacturer Saniteks dominates wound care in Bosnia-Herzegovina with retail value share of 55% in 2014. Saniteks has strong relations with domestic wholesalers and pharmacies and markets solid-quality products at affordable prices – not minding about branding and product differentiation as much as the competition does.

Industry Prospects

Wound care is one of the most mature categories in consumer health in Bosnia-Herzegovina. Its expected value CAGR of 1% at constant 2014 prices over the forecast period is likely to be slightly stronger relative to the average performance of the review period. Wound care is a mature category, and growth will likely come from consumers upgrading to products with added benefits for specific purposes. Differentiating their portfolios is also a way for manufacturers of wound care products to sustain sales growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?

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