"Laundry Care in Norway" now available at Fast Market Research

Even though eco-friendliness is an important consideration for Norwegian consumers when selecting laundry care products, almost all products sold in Norway carry the Swan label so there is very little differentiation amongst brands in this regard. As a result, brand manufacturers are seeking to set themselves apart by offering more convenience to consumers. This is resulting in innovations for products where it is easier to pour liquids or powders into dosages. Strong growth was recorded by liquid tablet detergents in 2014, for which dosage does not need to be measured at all.

Competitive Landscape

Lilleborg was the clear leader of laundry care in Norway in 2014 with a value share of 59%. The success of Lilleborg continued to be down to the strong performances of the Omo, Blenda and Comfort brands, which were the top three brands in laundry care in 2014. With a value share of 22% in 2014, the Omo brand is a particular success story for Lilleborg. Omo is a household name in Norway and enjoys a strong presence on the shelves of almost all major grocery retailers in the country.

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Industry Prospects

Convenience is set to play an important role in the development of laundry care over the forecast period. Like most other areas of home care, laundry care is an essential household task from which no great pleasure is derived by consumers. Therefore, most consumers tend to respond well to product innovations that make the task quicker, easier and less stressful. Strong growth of product types such as liquid tablet detergents has demonstrated to manufacturers how positively Norwegian consumers respond to convenient laundry care products, and this is likely to lead to further similar product innovations over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Norway market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Norway?
* What are the major brands in Norway?

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