New Market Research Report: Weight Management in Slovenia

Weight management showed dual results in 2014. On one hand it registered positive growth of 9% in terms of retail value during 2014, mainly supported by the healthy lifestyle trend and the increased importance of personal appearance. On another hand the struggling economic situation in the country as well as decreased consumer spending power shifted weight management products towards being unessential and unnecessary; therefore, the growth rate observed in 2014 was not as high as the CAGR during the review period. Furthermore, people tended to switch towards cheaper weight management products even if they did not provide the highest results.

Competitive Landscape

In 2014 Herbalife Ltd remained the leading company in weight management with retail value share of 51%. Such company performance is attributed to its strong position in meal replacement slimming with 57% retail value share in this category. However, the intense competition in weight management is increasing on a yearly basis and due to this fact, Herbalife is losing its market share to other market entrants. The biggest threat for Herbalife’s position on the market is Nupo products, which offered attractive pricing strategy along with great product availability and strong advertising. All of these activities attracted consumers and Nupo’s market share has seen growth for several years in a row. 2014 was not an exception, with the company registering 19% retail value share in meal replacement slimming. The third noticeable brand in 2014 was Modifast from Biovat doo; it followed an active advertising strategy and continued to improve product availability and positioning.

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Industry Prospects

The prevailing healthy lifestyle trend in Slovenia will positively affect weight management’s development during the forecast period. People will become more concerned about health and personal appearance will also become more important, which will build favourable opportunity for weight management products’ growth. The category is expected to reach €12 million in retail value by 2019. Since the category has already reached some level of maturity, the growth rates over the forecast period will be slower than during the review period, but nevertheless the category is expected to show steady development.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

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