Weight Management in the Czech Republic - New Market Report

Weight management achieved only marginal growth in current value sales in 2014. However, this represented an improvement from 2013, when retail value sales declined by 2%. The better performance in 2014 can be attributed to the gradually improving economic conditions in the country, which boosted consumer confidence and thus the willingness of Czechs to spend money towards the end of the year.

Competitive Landscape

Weight management continued to be led by Herbalife Czech Republic, which held a 30% value share in 2014. The company benefited from its strong position within meal replacement slimming and weight loss supplements, the most developed product categories, where it led sales in 2014. Brand Herbalife is well known amongst Czech consumers thanks to its relatively longstanding presence on the market. Nevertheless, Herbalife Czech Republic registered a gradual decrease in its value share over the review period and this trend continued also in 2014 (when it declined by one percentage point). The company has suffered from rising competition from other weight management brands. In addition, its relatively high pricing also discourages price-sensitive Czech consumers, especially in times of a worsened economic situation.

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Industry Prospects

Weight management is expected to achieve growth of 7% in value sales at constant 2014 prices over the forecast period, which is a better performance than that seen over the review period. An improved economic situation, rising disposable incomes and higher willingness of Czech consumers to spend money will be behind this development. In addition, sales growth of weight loss supplements will be supported by a persisting high incidence of overweight and obesity amongst the Czech population together with the persisting trend of the slim ideal over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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