Report Published: "Dishwashing in Mexico"

From: Fast Market Research, Inc.
Published: Sat Apr 25 2015

During 2014, hand dishwashing economy brands and private label products recorded a growing presence on shelves, appealing to consumers thanks to their affordability. As a response, the leading brands Axion and Salvo by Colgate-Palmolive de México and Procter & Gamble de México respectively, emphasised through their labelling and TV advertisements the effectiveness of their products. They claimed that even if they have higher unit prices, they represent a saving due to their more-powerful formulations that imply lower product consumption, as well as less effort required when washing dishes.

Competitive Landscape

Procter & Gamble de México led dishwashing in 2014 with a 41% value share, thanks to the good reputation that its Salvo brand enjoys, together with Dawn, a smaller brand, which also contributed to the leading position of Procter & Gamble de México. Ranked second with a 39% value share was Colgate-Palmolive de México with its Axion brand.

Full Report Details at

Industry Prospects

Dishwashing is predicted to grow at a CAGR of 2% at constant 2014 prices over the forecast period, reaching Mx$4,762 million in 2019. Because of its maturity, dishwashing is set to record moderate growth that is closely related to population increases, although niche categories such as automatic dishwashing are expected to record faster development.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Mexico market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Mexico?
* What are the major brands in Mexico?
* What is the dishwasher penetration rate in Mexico?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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