"Away-From-Home Tissue and Hygiene in Slovenia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sat Apr 25 2015

Away-from-home tissue and hygiene is a category which depends a great deal on the performance of the HoReCa channel, where sales suffered in 2014 due to the ongoing economic crisis in the country. This resulted in fewer Slovenian tourists as well as more people shifting towards consumption at home, therefore making it difficult for certain products to repeat their performances from the past. Furthermore, as the government is trying to reduce its budget deficit, many public institutions need to cope with decreasing government money. Poor conditions in many institutions were reported by some Trade State media, which highlighted the situation at police stations that they are sometimes even lacking in toilet paper. Reduced expenditure is also taking place at many hospitals as they are coping with the huge losses in 2014. Nevertheless, as the number of foreign tourists continued to increase, these effects are somewhat mitigated.

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Competitive Landscape

Away-from-home tissue and hygiene is a mature category with a fragmented competitive environment. The most visible companies in this category are international manufacturers, such as Kimberly-Clark with Kleenex and some of the biggest domestic manufacturers, such as Paloma which offers Eponymous. The latter is a wide brand which offers high-end products, such as toilet paper, tablecloths and napkins.

Industry Prospects

Despite the measures taken by the government, it is expected that public finances will show only gradual improvement in the forthcoming years as the economy struggles to recover. This will continue to impede government spending and purchases of these products by public institutions. However, the local economy is expected to recover gradually and push up consumers’ purchasing power, which will also result in higher numbers of domestic tourists and as a result increase sales of away-from-home tissue and hygiene in HoReCa. Positive contribution is also expected from the ongoing rise of foreign tourist numbers. Incontinence products, meanwhile, are expected to benefit from the growing number of elderly people in the country which are more prone to these problems.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

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