Eye Care in Morocco - New Study Released

The sub-Saharan climate of Morocco is characterised by low rainfall and abundance of winds charged with dust; the fact that causes eyes allergies among consumers mainly in the southern regions that suffer from sandstorms. Moreover, in larger cities like Casablanca, Rabat and Marrakech where pollution is significant, eye irritation and allergies are commonplace. In 2014, both factors were acknowledged and eye care sales grew by 6% in value.

Competitive Landscape

Laboratoires Sothema led eye care with a value share of 35% in 2014. This can be explained by the company’s strong distribution network throughout the country, coupled with the company’s focus on advertising its products, mainly Maxidrol and Alemide, in pharmacies.

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Industry Prospects

Eye care is expected to see a value CAGR of 3% at constant 2014 prices over the forecast period. Growth will be driven by increased pollution and eye strain due to increased exposure to computers, especially amongst the urban youth and working class population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Morocco?
* What are the major brands in Morocco?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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