Dishwashing in Latvia - New Market Study Published

Dishwashing experienced strong growth in 2014, caused by a rapid increase for automatic dishwashing products, as more and more people decided to purchase dishwashers for their homes. Since the lifestyle of human beings is changing, time is becoming more valuable; therefore, a dishwasher is an essential tool for busy people as it saves lots of time and is very easy to use. However, it has to be said that dishwashing products are more expensive than hand washing ones. Therefore, the current growth was substantially influenced by the growth of average unit price.

Competitive Landscape

Henkel Latvia was the leading player in dishwashing in 2014 in Latvia, recording a value share of 33%. The company’s performance is due to its brands Somat and Pur. Somat has gained trust among dishwashing users, whilst Pur is perceived as a better alternative to other hand dishwashing products. Henkel’s brands have been present in Latvian for a very long time; therefore, it has been developing and further expanding a loyal customer base. The biggest competitor and the previous market leader is Procter & Gamble Marketing Latvia with its brand Fairy at the top.

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Industry Prospects

Value sales within dishwashing are expected to post a stable growth rate at constant 2014 prices over the forecast period, supported mainly by a growing demand for automatic dishwashing tablets. At the end of the forecast period, it is expected that the current household penetration of dishwashers is going to almost double since more and more people will be able to afford to upgrade their living standards with equipment and products that offer them higher convenience at home.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Latvia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Latvia?
* What are the major brands in Latvia?
* What is the dishwasher penetration rate in Latvia?

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