New Market Research Report: Refrigeration Appliances in Russia

Retail sales of refrigeration appliances in 2014 saw rather slow growth of 2% in volume and 3% in current value terms, reaching 5.3 million units and RUB81.3 billion. In Russia, the category is traditionally driven by sales of fridge freezers which accounted for a 77% share of retail sales volume of refrigeration appliances. As the penetration rate of fridge freezers exceeds 97%, less demand is being demonstrated with each year. New purchases of major kitchen appliances, including refrigeration appliances, are closely connected to construction, as people often buy new major appliances if they move to a new home or flat. A slowdown in construction in 2014 contributed to refrigeration appliances’ stagnation.

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Competitive Landscape

Indesit Russia holds the leading position in the market for refrigeration appliances in Russia, with a 22% share of retail volume in 2014. With its two brands, Indesit and Hotpoint-Ariston, the company held the largest share in both retail sales volume and production volume of refrigeration appliances in Russia during the whole review period. Russia is one of the priority markets for Indesit, which invests heavily in its production and logistics facilities within the country.

Industry Prospects

Sales of refrigeration appliances are predicted to increase in both retail volume and value at a CAGR of 1% to reach 5.5 million units and RUB84.5 billion in constant value terms in 2019. The market for refrigeration appliances is saturated and stagnating. With the penetration rate of fridge freezers exceeding 97%, and an increasing replacement cycle for all refrigeration appliances, associated with the improving quality of such products, the factors in category growth will be moderate price growth, active marketing and the introduction of new technological solutions by manufacturers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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