Recently published research from Euromonitor International, "Sanitary Protection in Peru", is now available at Fast Market Research
[ClickPress, Sat Apr 25 2015] Towels continued to account for the largest portion of sales within sanitary protection in Peru, accounting for 79% of sales in value terms, in 2014. The availability of towels without wings continued to decrease, as only highly price-sensitive women continue to demand such products. In turn, middle- and high-income consumers are increasingly interested in products that offer higher quality. In response, players focus on increasing the availability of value-added products, as well as providing more sophisticated packaging for their leading brands. In 2014, sanitary protection recorded a 5% growth in current value terms, slightly slower than the previous year’s performance. As the Peruvian economy had a modest performance, consumers limited their expenditure in this area, with some looking for more affordable brands.
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The flagship Nosotras brand from Productos Sancela Perْ SA, led sales with a 42% value share in 2014. This privileged position is explained by the fact that the company offers good quality products across the board in sanitary protection and has strong advertising campaigns as well as a strong distribution network to guarantee its presence in different distribution channels.
Sanitary protection will post a 5% CAGR at constant 2014 prices over the forecast period, largely in line with the performance over the review period. Although towels is near maturity, product innovation, further segmentation and the rising interest in higher quality products, coupled with the higher purchasing power of Peruvian consumers, will help to boost sales.
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Peru with research from Euromonitor's team of in-country analysts.
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The Sanitary Protection in Peru market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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* What are the major brands in Peru?
* What are the key new product launches in the sanitary protection market?
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