"Heating Appliances in Germany" is now available at Fast Market Research

Since most rental apartments are equipped with central heating or at least in-built appliances, additional heating appliances are usually unnecessary. Most sales potential therefore lies in newly-built homes, as well as little garden houses. With a reduction in the number of new dwellings on the one hand, and a rather short and mild winter in Germany in 2014 on the other, volume sales of heating appliances declined in 2014, representing a continuation of the trend seen throughout the review period.

Competitive Landscape

Being a well-known and reputable company with a large product portfolio in Germany, De'Longhi Deutschland GmbH benefits from extensive penetration and is able to position its heating appliances rather successfully in Germany. The company offers a large variety of heating appliances, ranging over several different price and product sophistication levels. In 2014 De’Longhi maintained its leading position, despite losing market share marginally. In a declining market, price is a key element in the purchasing decision which is forcing some consumers to choose lower priced appliances.

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Industry Prospects

As the existing circumstances are unlikely to change and the number of new dwellings are anticipated to continue declining, value sales at constant 2014 prices and volume sales of heating appliances are set to decline over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Germany?
* What are the major brands in Germany?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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