"Breakfast Cereals in Romania" Published

From: Fast Market Research, Inc.
Published: Mon Apr 27 2015

The growth of breakfast cereals was as a result of the increasing confidence in the future which followed the strong economic performance. Lifestyle changes, despite the still poor purchasing power, also contributed to this growth. Urban areas accounted for the majority of sales, with the urban population enjoying higher incomes compared to the rest of the country. Consumers in urban areas were more attracted by healthy food, and breakfast cereals were perceived to satisfy the increasing demand for such products.

Competitive Landscape

Nestlé Romania led breakfast cereals with an indisputable 41% value share in 2014. In fact, it was the leader over the review period as a whole due to its extended distribution, advertising campaigns and promotions, to which was added the good name of Nestlé Romania. The company’s presence in all product areas contributed to this outstanding performance. The following players were domestic companies in the majority but were far behind the leader due to their presence being limited to the largest flakes and the most dynamic muesli.

Full Report Details at
- http://www.fastmr.com/prod/981434_breakfast_cereals_in_romania.aspx?afid=301

Industry Prospects

The expected sales growth of breakfast cereals over the forecast period will be the result of lifestyle changes for the urban population, who are increasingly educated and demand more healthy, nutritional food. Sales will continue to be concentrated in large cities, while the majority of the rural population will continue to ignore the products. Meanwhile, the perception of breakfast cereals as capable of providing wellbeing would bring them to the attention of medium- and lower-income consumers although demand in this case would be focused on cheaper domestic flakes and muesli plus private label.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Breakfast cereals in Romania?

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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