Market Report, "Away-From-Home Tissue and Hygiene in Greece", published

From: Fast Market Research, Inc.
Published: Mon Apr 27 2015

The sharp rise recorded in the number of inbound tourist arrivals in Greece during 2013 and 2014 boosted demand for AFH tissue as demand increased among the operators of hotels and other hospitality establishments throughout the year. In 2014 volume sales of AFH tissue had positive growth after several years of consecutive declines, with this mostly attributed to tourism. The recession continues to pose obstacles to AFH tissue and hygiene though, with business closures and reduced footfall to horeca among the domestic population as well as spending cuts in the public sector, which has a detrimental impact on institutional sales of AFH tissue and hygiene.

Competitive Landscape

Following the acquisition of Georgia-Pacific by SCA Hygiene at global level in 2012, SCA now handles the distribution of the Lotus AFH tissue and hygiene brand in Greece as well as the distribution of its own AFH brand, Tork. SCA is now the most prominent multinational player in AFH tissue and hygiene in Greece.

Full Report Details at

Industry Prospects

Greece’s ongoing severe economic recession is very likely to remain a key obstacle to strong growth in AFH tissue and hygiene during the forecast period, however the effects of the recession will be balanced by the increase in inbound tourism which is set to continue, especially since Ryanair started flying to Greece.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Greece?
* What are the major brands in Greece?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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