New Market Research Report: Internet Retailing in Canada

Canada has one of the highest rates of internet penetration in the world. According to Statistics Canada, over 80% of Canadian households in metropolitan areas and over 70% of Canadian households in rural areas have access to the internet. Additionally, according to the Canadian Radio-television and Telecommunications Commission (CRTC), in 2012, fixed and mobile broadband was available to 99% of Canadian households. In the same year, 78% of Canadians subscribed to high-speed internet service. Furthermore, 81% of Canadians subscribed to a wireless service, of which 52% used smartphones, tablets and other advanced handheld devices. Additionally, according to CRTC, the percentage of households with download speed of at least 5 Mbps increased from 54% in 2011 to 62% in 2012.

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Competitive Landscape

The Canadian internet retailing landscape is becoming more fragmented as more retailers are entering the space, being domestic or foreign-based. Amazon.com Inc continued to be in the lead, with 29% value share of sales for combined amazon.com and amazon.ca. The company still has a strong reputation in Canada and has been actively supporting its Canadian branch, with amazon.ca adding more products and product categories to its line-up, such as an increased number of beauty care products and groceries. However, while actual sales through Amazon sites remained positive, the share in percentage terms witnessed a decline as more retailers entered the fast growing e-commerce.

Industry Prospects

Over the forecast period, value sales at constant 2014 prices through the internet are expected to continue with healthy growth, with a projected 12% value CAGR at constant 2014 prices to achieve a total of C$12.4 billion in 2019. Increased emphasis by many Canadian and foreign-based retailers on e-commerce across product categories and delivery formats – from direct delivery to click & collect options – along with wider merchandise selection and general acceptance of e-commerce by more consumers, especially the younger generation that grew up with the digital applications, will help support the demand and expansion.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Canada market research report includes:

* Analysis of key supply-side and demand trends

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