"Chocolate Confectionery in Egypt" Published

Chocolate confectionery is not as mature in Egypt as in other markets in the Gulf or in Europe. This is mainly due to the low GDP in Egypt compared with other countries. Moreover, chocolate confectionery has higher sales in the winter, which is usually two to three months of the year, because of storage issues – not all stores have fridges. Another reason for the lack of growth in chocolate confectionery.

Competitive Landscape

There were not many advertising campaigns carried out by chocolate confectionery companies in 2014. On the other hand, Mars launched a new campaign for Twix, with one bar of chocolate and is being sold as a Twix One Finger.

Industry Prospects

The growth of chocolate confectionery is dependent on disposable incomes and the economic conditions. Moreover, it could see better growth through investment in new low-cost product developments, hence selling them at low price points, catering to the needs of the lower-income segment.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Chocolate confectionery in Egypt?
* What are the major brands in Egypt?
* What are market opportunities for health and wellness minded dark chocolate?
* What are market opportunities for ethically sourced chocolate?
* How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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