Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria", published

In 2014, cough, cold and allergy (hay fever) remedies achieves 3% current value growth reaching sales of BGN66 million. Despite the prolonged allergy season, moderate flu and cold seasons of 2014, coupled with current demographics could only contribute to a mild current value growth in 2014.

Competitive Landscape

In 2014, Laboratories UPSA led cough, cold and allergy (hay fever) remedies, holding a 12% value share. UPSA Laboratories offers its highly successful brands Fervex and Tyrcine. GlaxoSmithKline is the second leading company with a 10% value share in 2014 thanks to its Coldrex brand, followed by Turkish Nobel Ilac San ve Tic with just under 10%. The success of the latter company stems from its ownership of the leading Tylol brand, which took over the leading spot from Fervex in 2012 after the brand faced difficulties due to withdrawals and supply issues.

Full Report Details at
- http://www.fastmr.com/prod/981561_cough_cold_and_allergy_hay_fever_remedies_in.aspx?afid=301

Industry Prospects

Cough, cold and allergy (hay fever) remedies is a rapidly maturing category and is set to reach maturity by 2019. Cough, cold and allergy (hay fever) remedies in Bulgaria is forecast to achieve a CAGR of 2% in value sales at constant 2014 prices in the forecast period and reach BGN74 million by 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria?
* What are the major brands in Bulgaria?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Cough, Cold and Allergy (Hay Fever) Remedies in Romania
- Cough, Cold and Allergy (Hay Fever) Remedies in Germany
- Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
- Cough, Cold and Allergy (Hay Fever) Remedies in South Korea
- Cough, Cold and Allergy (Hay Fever) Remedies in Portugal