Executive Summary
Cheese
There is a growing prevalence of fixed weight packaged hard cheese in South Africa. Consumers can purchase cheese at a fixed price, making it easier and more convenient to budget for the product, which is considered a luxury good by many in the country.Competitive Landscape
Parmalat SA led the South African cheese category throughout the review period, posting a value share of 24% in 2014. It was followed by Clover SA (Pty) Ltd with 16%, Dairybelle (Pty) Ltd with 9% and Lancewood Holdings (Pty) Ltd with 3%. Parmalat’s Bonnita, Parmalat and Simonsberg brands are all ranked within the top four brands, with Dairybelle’s Dairybelle brand holding second position after Bonnita. Parmalat’s Simonsberg and Melrose brands continued to lead processed cheese, both with value shares of 25% respectively. The company’s Bonnita brand leads unprocessed cheese with a share of 11% in 2014.
Full Report Details at
- http://www.fastmr.com/prod/981575_dairy_packaging_in_south_africa.aspx?afid=301
Industry Prospects
Convenience will continue to drive growth in many packaged food categories and cheese is no exception. In April 2013 Clover SA (Pty) Ltd launched individually-wrapped processed cheese slices. The product meets health demands as it is positioned as free from preservatives; it also meets consumer demand for convenience. It is anticipated that such offerings may be emulated by other leading manufacturers as they seek to remain relevant in this category.
Drinking Milk Products
In May 2014 Clover SA (Pty) Ltd bought the yoghurt and long-life/UHT milk business from fellow dairy company Dairybelle (Pty) Ltd for R200 million. Clover has had an agreement with Danone Groupe to produce the latter’s yoghurt brands, and this agreement will expire in December 2014. Clover South Africa’s acquisition of Dairybelle’s yoghurt and long-life/UHT milk divisions will enable the company to enter the attractive yoghurt category in South Africa.Competitive Landscape
Clover SA (Pty) Ltd led South African drinking milk products with a value share of 30% in 2014. This was followed by Parmalat SA (Pty) Ltd with a 14% share and Pick 'n' Pay Retailers (Pty) Ltd, with a 13% share overall.
Industry Prospects
It is expected that convenience will continue to be a driver of growth over the forecast period. Long-life/UHT milk and flavoured milk drinks have both seen packaging updates during the review period, in order to meet consumer demand for convenience, easy storage and ease of use.
Yoghurt and Sour Milk Drinks
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
You may also be interested in these related reports:
- The Future of the Food Packaging Market in South Africa to 2018: Consumption of Primary, Outer, Closure and Multi-pack Packaging
- Latest Trends and Key Issues in the South African Retail Packaging Market : The outlook for primary packaging and outers to 2018
- The Future of the Health and Beauty Packaging Market in South Africa to 2018: Consumption of Primary, Outer, Closure and Multi-pack Packaging
- The Future of the Household Care Packaging Market in South Africa to 2018: Consumption of Primary, Outer and Closure Packaging
- The Future of the Tobacco and Tobacco Products Packaging Market in South Africa to 2018: Consumption of Primary, Outer and Closure Packaging