Incontinence in Tunisia - New Market Study Published

Despite the uncertain economic situation which prevails in Tunisia, incontinence products increased in current value by 10% in 2014. During the year, sales benefited from the ageing of the Tunisian population, the main consumer group for incontinence products. In addition, the leading manufacturers in the category continue to benefit from the recent launch of innovative products such as natural-based incontinence products, which have enabled them to generate higher sales.

Competitive Landscape

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The domestic company SAH Lilas remained the leader within incontinence in Tunisia during 2014 with a value share of 48%. Indeed, the company enjoys strong recognition and high levels of loyalty for to its local leading brand Lilas Couche Adulte. In addition, SAH Lilas improved its brand awareness towards the end of the review period thanks to its strong distribution through health and beauty specialist retailers.

Industry Prospects

Incontinence in Tunisia is expected to increase in value at a CAGR of 6% in constant 2014 terms over the forecast period. This value growth is expected to be higher than the value CAGR of 4% recorded in constant 2014 terms over the review period, a situation which is expected to emerge due to the anticipated increase in price competition, in addition to the ongoing ageing of the Tunisian population. Domestic manufacturers such as Société d’Articless Hygiéniquess are expected to strengthen their leading positions in incontinence over the forecast period due to their low unit prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Tunisia?
* What are the major brands in Tunisia?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

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