Digestive Remedies in Serbia - New Market Research Report

Fast food outlets are increasingly popular in Serbia. Even though there was some change in promoting healthy food in 2014, most Serbian consumers were not affected by this trend. This comes from changing lifestyle trends and the fact that many consumers have no time to prepare their own meals. Omnipresent fast food establishments offer consumers a quick solution for any meal of the day and this leads to certain digestion issues which, in turn, boosts demand for digestive remedies.

Competitive Landscape

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Zdravlje-Leskovac Pharmaceutical & Chemical Industry dominated Serbian digestive remedies in 2014 with a 29% value share. It was followed by Zorka Pharma ad and Berlin-Chemie AG, which accounted for respective value shares of 17% and 7%. The leader kept its position in 2014 thanks to the high popularity of its Ranisan brand, which held a 20% value share in 2014.

Industry Prospects

Serbian consumers are expected to pay more attention to their eating habits and nutrition over the forecast period. They are simply becoming more and more aware of the importance of healthy eating and balanced diets. This will certainly have some negative effect on digestive remedies products sales,however, as the number of consumers suffering from digestive system health issues is expected to decrease. However, many consumers will still find it difficult to resist the convenience of fast food meal solutions, meaning that the effect of healthier eating habits will be minimal.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Serbia?
* What are the major brands in Serbia?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

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