Sugar Confectionery in Egypt - New Study Released

Sugar confectionery is offered at relatively low prices in Egypt, and enjoys strong popularity, especially through traditional retailers. Low-income consumers are the main target of players. Sugar confectionery fulfils a need, especially as chocolate confectionery has seen increases in prices, leaving a gap for the children’s segment and low-income consumers who seek a sweet treat.

Competitive Landscape

Cadbury Egypt is expected to lead sugar confectionery with a 15% share in 2014. The company’s success relies on its strong brand Halls, which is expected to hold the strongest value share of 12% in 2014. Cadbury Egypt’s products enjoy strong brand recognition and wide distribution coverage in both traditional and modern retail channels.

Industry Prospects

Overall sugar confectionery is expected to see a current value CAGR of 5%.

Report Overview

Full Report Details at
- http://www.fastmr.com/prod/982203_sugar_confectionery_in_egypt.aspx?afid=301

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sugar confectionery in Egypt?
* What are the major brands in Egypt?
* Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
* What are market opportunities for sugar-free products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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