Market Report, "Bleach in Dominican Republic", published

Bleach is a common household product widely used by consumers across the country. In light of the lower price of chlorine bleach compared to other household cleaning products, bleach has multiple uses for consumers, including cleaning floors and other surfaces, bathrooms, laundry and, in some cases, dishes. In some remote rural communities where the availability of purified bottled water is weak, consumers use bleach to clean water. The widespread use of bleach will ensure steady category growth over the forecast period.

Competitive Landscape

Clorox remained the leading bleach brand in 2014. Accordingly, Clorox Dominicano CxA maintained its position as the leading player in bleach, capturing a 57% value share of sales. In addition to strong brand recognition, the Clorox brand remains highly trusted and is distributed via all of the leading retail channels across the country. With solid financial backing supporting promotional initiatives, the Clorox brand remains strong.

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Industry Prospects

Unit price growth will be the wildcard in the value performance of bleach over the forecast period. Bleach will continue to be used for multiple purposes and will compete for share with other categories, including surface care and laundry care, among others. Although the categories against which bleach is expected to compete are likely to see greater innovation, the unit prices of these products are likely to grow faster. Current forecasts suggest rather stable volume growth for bleach as the category becomes more saturated. This might prompt manufacturers to accelerate unit price increases over the forecast period to extract higher value sales. Conversely, should alternative product categories increase their prices substantially, bleach players might opt to keep prices low in an attempt to capture volume sales from other categories, thus maintaining their value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Dominican Republic market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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