"Noodles in Belarus" now available at Fast Market Research

The performance of noodles in Belarus continued to suffer from an unhealthy image. There is a perception among some Belarusian consumers that noodles has very little nutritional value. In recent years, this perception became more entrenched as health awareness in Belarus rose steadily and consumers became better educated about issues such as diet, nutrition and exercise. However, noodle manufacturers have the strategy to succeed, by starting advertising campaigns for noodles in the middle of the review period. Additionally, key noodle manufacturer also ventured into other categories of packaged food, with better long- term prospects, such as sauces, dressings and condiments, pasta or dried ready meals.

Competitive Landscape

Rollton TD OOO led noodles in 2014, with 58% value share with its Rollton and Big Bon brands. Aside from an early mover advantage, the company’s commanding lead in the category was built on its competitive pricing strategy, an extensive distribution network and strong marketing and advertising support for its brands. An interesting fact is that some Belarusian consumers refer to all noodles generically as Rollton because this brand has the biggest recognition in the country.

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Industry Prospects

Noodles is expected to grow by a value CAGR of 3% at constant 2014 prices and a volume CAGR of 1% over the forecast period. A moderate performance in volume is expected as a result of activity of current players. However, due to the still limited number of players in the category, more entrants are likely. To achieve success in noodles during the forecast period all key players will have to work to change the existing perception of noodles in Belarus as products with no real nutritional value.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Noodles in Belarus?

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