Just Published: "Analgesics in Kenya"

Analgesics continued to be seen by most Kenyans as "on-the-go" first aid remedies and palliatives to pain and undiagnosed ailments. Because of the easy accessibility to such products and their palliative nature for mild undiagnosed ailments and pains, analgesics remain one of the most popular and fastest growing OTC categories.

Competitive Landscape

GlaxoSmithKline continued to lead analgesics with a category value share of 10%, closely followed by Rohto Pharmaceutical Ltd with a share of 6%. Regal Pharmaceuticals, Reckitt Benckiser East Africa Ltd and Indoco Remedies took the third, fourth and fifth positions, respectively, with their shares ranging between 2% and 1%.

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Industry Prospects

Analgesics is expected to see a value CAGR of 3% at constant 2014 prices, over the forecast period. This will be due to expected growth in the economy and increased health awareness among consumers. Innovative marketing strategies and health campaigns will play a major role in promoting sales in this category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Kenya?
* What are the major brands in Kenya?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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