Chocolate ConfectioneryWhilst chocolate confectionery is growing, the rising costs of raw materials such as cocoa and butter have meant that manufacturers are struggling to keep their products affordable. Thus there is a growing trend towards reduced sizes of tablets. Kraft Foods South Africa (Pty) Ltd previously reduced its 100g tablet to 90g, and the tablet will be further reduced to 80g during 2014. Nestlé South Africa (Pty) Ltd and Tiger Consumer Brands Ltd tablets are already 80g. This reduces the gap between a countline and a tablet, and there is even some overlapping, and thus cannibalisation, between the two categories.
Kraft Foods South Africa (Pty) Ltd continued to lead South African chocolate confectionery, posting a value share of 42% in 2014. The company’s Cadbury Dairy Milk tablet remained the leading brand with an overall share of 13% in 2014, while the Cadbury Lunch Bar was the leading countline with an overall share of 6% in 2014. Nestlé South Africa (Pty) Ltd was ranked second with a 23% value share in 2014, with the company’s Bar One brand being the second-ranked countline and the fourth-ranked brand overall with a 5% share. Tiger Consumer Brands Ltd remained ranked third overall with an 8% share; its Beacon brand saw little share movement over much of the review period, remaining at around 7% throughout.
Full Report Details at
It is expected that tablets will continue to register the strongest growth over the forecast period, at a CAGR of 19% at constant 2014 prices, as manufacturers will focus on driving category growth through innovation. Leading players such as Kraft Foods South Africa will focus on introducing innovation that is already a success globally. With the growing trend towards indulgence, it is anticipated that tablets will have more fillings and there will continue to be a crossover between leading countlines brands and tablets over the forecast period.
GumThe South African gum category saw a positive performance in 2013, which continued into 2014, with value growth of 9% and a volume rise of 3%. The category recovered from its slight volume earlier in the review period largely as a result of growth in the lower-end segment, where gum is largely sold in single units on hawker tables.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
You may also be interested in these related reports:
- The Future of the Food Packaging Market in South Africa to 2018: Consumption of Primary, Outer, Closure and Multi-pack Packaging
- Latest Trends and Key Issues in the South African Retail Packaging Market : The outlook for primary packaging and outers to 2018
- The Future of the Health and Beauty Packaging Market in South Africa to 2018: Consumption of Primary, Outer, Closure and Multi-pack Packaging
- The Future of the Household Care Packaging Market in South Africa to 2018: Consumption of Primary, Outer and Closure Packaging
- The Future of the Tobacco and Tobacco Products Packaging Market in South Africa to 2018: Consumption of Primary, Outer and Closure Packaging