Just Published: "Confectionery Packaging in South Africa"

From: Fast Market Research, Inc.
Published: Tue Apr 28 2015


Executive Summary

Chocolate Confectionery

Whilst chocolate confectionery is growing, the rising costs of raw materials such as cocoa and butter have meant that manufacturers are struggling to keep their products affordable. Thus there is a growing trend towards reduced sizes of tablets. Kraft Foods South Africa (Pty) Ltd previously reduced its 100g tablet to 90g, and the tablet will be further reduced to 80g during 2014. Nestlé South Africa (Pty) Ltd and Tiger Consumer Brands Ltd tablets are already 80g. This reduces the gap between a countline and a tablet, and there is even some overlapping, and thus cannibalisation, between the two categories.

Competitive Landscape

Kraft Foods South Africa (Pty) Ltd continued to lead South African chocolate confectionery, posting a value share of 42% in 2014. The company’s Cadbury Dairy Milk tablet remained the leading brand with an overall share of 13% in 2014, while the Cadbury Lunch Bar was the leading countline with an overall share of 6% in 2014. Nestlé South Africa (Pty) Ltd was ranked second with a 23% value share in 2014, with the company’s Bar One brand being the second-ranked countline and the fourth-ranked brand overall with a 5% share. Tiger Consumer Brands Ltd remained ranked third overall with an 8% share; its Beacon brand saw little share movement over much of the review period, remaining at around 7% throughout.

Full Report Details at
- http://www.fastmr.com/prod/981531_confectionery_packaging_in_south_africa.aspx?afid=301

Industry Prospects

It is expected that tablets will continue to register the strongest growth over the forecast period, at a CAGR of 19% at constant 2014 prices, as manufacturers will focus on driving category growth through innovation. Leading players such as Kraft Foods South Africa will focus on introducing innovation that is already a success globally. With the growing trend towards indulgence, it is anticipated that tablets will have more fillings and there will continue to be a crossover between leading countlines brands and tablets over the forecast period.

Gum

The South African gum category saw a positive performance in 2013, which continued into 2014, with value growth of 9% and a volume rise of 3%. The category recovered from its slight volume earlier in the review period largely as a result of growth in the lower-end segment, where gum is largely sold in single units on hawker tables.

Competitive Landscape

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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