New market study, "Cheese in Vietnam", has been published

Towards the end of the review period, cheese became more popular in Vietnam due partly to greater exposure to Western culture. Consumer awareness of unprocessed cheese in particular increased, especially in big cities such as Ho Chi Minh and Hanoi. With Western cuisines gaining influence, more dishes containing cheese became popular among young consumers, such as fried cheese sticks and cakes.

Competitive Landscape

Bel Vietnam Co Ltd dominated cheese in 2014 and increased its value share to 78%. The company has a diversified product portfolio with many popular brands in cheese such as La Vache Qui Rit, Belcube, Kiri and Babybel. Its distribution network covering both traditional and modern channels was another competitive advantage. In cheese, Bel Vietnam was the most active company in terms of marketing and promotions in 2014.

Industry Prospects

Cheese is expected to register a CAGR of 7% in constant value terms over the forecast period fuelled by increasing Westernisation in Vietnamese culture, the expected recovery of the economy, and higher disposable incomes and living standards. Cheese is gaining acceptance among consumers, with more being used in cooking. Furthermore, the efforts of manufacturers to encourage demand through marketing activities and distribution networks as well as the development of fast food chains and Western cuisine restaurants are also fostering growth.

Full Report Details at
- http://www.fastmr.com/prod/981489_cheese_in_vietnam.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cheese in Vietnam?
* What are the major brands in Vietnam?
* Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
* Are consumers moving from unpackaged to packaged cheese?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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