New Market Research Report: Nappies/Diapers/Pants in Egypt

From: Fast Market Research, Inc.
Published: Tue Apr 28 2015

The strong current value growth recorded in nappies/diapers/pants in Egypt during 2014 came as a result of the inflationary pressures which emerged during the post-revolutionary period. The positive volume growth recorded in the category, meanwhile, can be attributed mainly to high population growth and Egypt’s relatively high birth rate, which continued to most sales of nappies/diapers/pants. Furthermore, the on-going recovery in the Egyptian economy led to the relatively high levels of consumer confidence, which in turn led to an increase in spending on nappies/diapers/pants.

Competitive Landscape

Procter & Gamble maintained the leading position in nappies/diapers/pants in 2014 with a volume share of 61% and a value share of 62%. The company’s Pampers brand remains a household name across the entire Middle East region due to its longstanding presence, high levels of consumer loyalty and strong repeat purchasing behaviour among a fiercely loyal consumer base. Furthermore, the high quality offered by Procter & Gamble at affordable prices has played a major role in underlining the popularity of the Pampers brand among a wide range of Egyptian consumers of all income groups.

Full Report Details at

Industry Prospects

Nappies/diapers/pants is set to increase in retail volume at a CAGR of 4% over the forecast period as consistent population growth is set to continue building, while consumer awareness of the benefits of disposable nappies/diapers in terms of sanitation and baby health is expected to increase. In addition, increasingly intense advertising efforts by the category’s leading players as well as smaller up-and-coming brands are also expected to play a major role in terms of bolstering value and volume growth in the category during the forecast period. Value sales of nappies/diapers/pants are expected to increase at a CAGR of 2% in constant 2014 terms over the forecast period due to stabilisation of unit prices as the Egyptian economy is set to continue recovering from its recent instability.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares

About Fast Market Research

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