Incontinence in Greece - New Market Study Published

Demographics and promotional activities drive the incontinence category in Greece forward, with volume sales registering positive growth despite the economic downturn. The fact that Greece has an ageing population creates prosperous ground for growth of incontinence products, especially since this is not a saturated area with high penetration.

Competitive Landscape

SCA Hygiene Products Hellas remained the leading player with its Tena brand, yet the company lost value share in 2014 to 52%. Fierce competition with Mega Disposables’ Sani, which benefited from heavy investment in 2013, the entry of Septona in 2013 and migration to private label resulted in losses for Tena, which had a competitive disadvantage in terms of price in comparison to its rivals.

Industry Prospects

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The population of Greece is set to continue ageing over the forecast period, which suggests high growth potential for incontinence products, although with disposable income levels squeezed and cuts in pension schemes, many elderly Greek consumers will be likely to find themselves unable to afford such products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Greece?
* What are the major brands in Greece?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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