Cough, Cold and Allergy (Hay Fever) Remedies in Sweden - New Market Report

From: Fast Market Research, Inc.
Published: Wed Apr 29 2015

Sinupret, a product intended to treat the symptoms and causes of rhinitis and inflammation of paranasal sinuses, was launched by Bringwell during 2014 in order to hopefully mimic the sales of former top selling product Sinova from Bionorica that was taken off the market in 2013. While the product has yet to reach such formidable levels of sales as those of Sinova, the product certainly has at least the potential to match the same. It should, however, not be forgotten that Sinova’s sales were achieved from a rather insulated position. Sinupret has to contend in a market space wherein competitive pressures from similar products, such as Nasonex, have developed.

Competitive Landscape

Cloetta led sales with its Läkerol brand in medicated confectionery and held a value share of total cough, cold and allergy remedies of 29% in retail value sales terms. The high share owes to the fact that Cloetta enjoys access to consumers other than those purchasing due to cough, cold, and allergy. By appealing to and penetrating segments such as regular shoppers out for mints and sweets, the company is able to build a broad revenue base for its already well-known brand in which it invests a lot in terms of promotional and advertising activity.

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Industry Prospects

While Sinupret achieved decent sales during 2014, the product has yet to catch up with the former sales of Sinova. In 2014 Sinupret achieved almost 60% of Sinova’s 2013 total sales in retail value terms. Whether Sinupret will catch up or not in coming quarters is yet to be seen. While Sinupret’s catching up with Sinova’s former stellar sales have been slower than expected so far, developments of this kind are known to be prone to quick changes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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