Cough, Cold and Allergy (Hay Fever) Remedies in Sweden - New Market Report

Sinupret, a product intended to treat the symptoms and causes of rhinitis and inflammation of paranasal sinuses, was launched by Bringwell during 2014 in order to hopefully mimic the sales of former top selling product Sinova from Bionorica that was taken off the market in 2013. While the product has yet to reach such formidable levels of sales as those of Sinova, the product certainly has at least the potential to match the same. It should, however, not be forgotten that Sinova’s sales were achieved from a rather insulated position. Sinupret has to contend in a market space wherein competitive pressures from similar products, such as Nasonex, have developed.

Competitive Landscape

Cloetta led sales with its Läkerol brand in medicated confectionery and held a value share of total cough, cold and allergy remedies of 29% in retail value sales terms. The high share owes to the fact that Cloetta enjoys access to consumers other than those purchasing due to cough, cold, and allergy. By appealing to and penetrating segments such as regular shoppers out for mints and sweets, the company is able to build a broad revenue base for its already well-known brand in which it invests a lot in terms of promotional and advertising activity.

Full Report Details at
- http://www.fastmr.com/prod/981568_cough_cold_and_allergy_hay_fever_remedies_in.aspx?afid=301

Industry Prospects

While Sinupret achieved decent sales during 2014, the product has yet to catch up with the former sales of Sinova. In 2014 Sinupret achieved almost 60% of Sinova’s 2013 total sales in retail value terms. Whether Sinupret will catch up or not in coming quarters is yet to be seen. While Sinupret’s catching up with Sinova’s former stellar sales have been slower than expected so far, developments of this kind are known to be prone to quick changes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Cough, Cold and Allergy (Hay Fever) Remedies in Romania
- Cough, Cold and Allergy (Hay Fever) Remedies in Germany
- Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
- Cough, Cold and Allergy (Hay Fever) Remedies in South Korea
- Cough, Cold and Allergy (Hay Fever) Remedies in Portugal