"Dermatologicals in Kenya" Published

Growing middle class with high disposable incomes, an expanding working population with a strong emphasis on personal grooming, and a large young population that are image-conscious, are the main drivers of dermatologicals in value and volume terms during the review period.

Competitive Landscape

Regal Pharmaceuticals led dermatologicals in 2014 through its flagship brand, Mediven with an overall value share of 17%. The Mediven brand remains a popular household name and enjoys consumer loyalty, as it has been on the market for a long time. Ease of product affordability plus well organised distribution, with the product easily accessible in residential areas both in urban and rural areas, are the main factors that promoted its growth.

Industry Prospects

Dermatologicals is expected to record a very slight positive value CAGR at constant 2014 prices, over the forecast period, which is stronger than the comparative growth over the review period. Easy access to information via the internet is expected to boost awareness of products, especially amongst the educated middle-class.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Kenya?
* What are the major brands in Kenya?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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