Report Published: "Baby Food Packaging in South Africa"

There was growing polarisation in pack sizes in baby food at the end of the review period, with this linked to price-sensitivity as a result of the rising cost of living in South Africa. Larger packs performed well in many areas thanks to offering lower unit prices. Within milk formula, 500g packs notably gained share from 400g packs, with retail volume growth of 2% and 15% respectively. 1,800g packs also outperformed small pack sizes with 4% growth, while 250g packs declined by 10%. However, in product areas that are used to complement rather than replace a baby's diet consumers increasingly opted for smaller and more affordable packs in order to save money. In dried baby food, small 25g packs notably saw the strongest performance with retail volume growth of 21% in the year, while 30g and 50g packs also performed well with 8% and 14% growth respectively.

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Industry Prospects

Price will continue to be a major consideration for consumers buying baby food in the forecast period, with this benefiting the most affordable pack types. Rigid plastic is thus set to continue to see striking sales growth, gaining share from higher-priced glass in both prepared and "other" baby food. Rigid plastic is expected to see strong new product development in these areas as brands and private label players increasingly seek to compete on price. Thanks to these trends, overall rigid plastic is expected to see a striking 24% retail volume CAGR in the forecast period, while thin wall plastic containers will see 24% CAGR in prepared baby food and "other" plastic jars will see 17% CAGR in "other" baby food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food Packaging industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food Packaging industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food Packaging in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the total unit volume of baby food packaging in South Africa?
* What are the major baby food pack types in South Africa?

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