Gum in Vietnam - New Market Report

In Vietnam, gum is approaching maturity. Gum has a longstanding presence in the country and a wide range of flavours and brands are available. Towards the review period, functional gum played an important role, with xylitol becoming the major ingredient in gum products. Gum manufacturers continued to focus on expanding their distribution networks and marketing and promotional activities, especially point-of-sale displays in retail channels such as supermarkets and hypermarkets, to attract customers and boost sales.

Competitive Landscape

Wrigley Vietnam Ltd remained the leader in gum in Vietnam, with a 49% value share in 2014. The company possessed the popular brands Extra Xylitol, Doublemint and Cool Air. While Doublemint was typically considered one of the pioneers in introducing gum to the country, Cool Air was strongly supported by its "vapour release" advertising campaigns. While the company still ranked first in gum, its value share declined in 2014 due to tougher competition, especially from Lotte Vietnam Co Ltd and Perfetti Van Melle Vietnam Ltd.

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Industry Prospects

Gum is expected to record a constant value CAGR of 2% over the forecast period to reach VND3.2 trillion in 2019. This forecast is higher than the review period CAGR due to increasing demand for functional gum, which is more expensive than normal gum. The anticipated recovery of the economy, and better incomes and living standards are also expected to support growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Gum in Vietnam?
* What are the major brands in Vietnam?
* How are more expensive "lifestyle" brands like Wrigley’s 5 performing?
* Are consumers in developed markets moving from sugarised to sugar-free gum?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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